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Privacy Policy

Last Updated: June 15, 2025

1. Introduction

At New Music Lives ("Company," "we," "us," "our"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://truefansconnect.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

Personal Data

We may collect personally identifiable information that you voluntarily provide to us when you register on the Site, express interest in obtaining information about us or our products and services, participate in activities on the Site, or otherwise contact us. The personal information we collect may include:

  • Names, email addresses, mailing addresses, phone numbers, and billing information
  • User credentials (usernames, passwords, security questions)
  • Profile information (stage names, biographies, profile images)
  • Financial information (for artists receiving payments)
  • Social media handles and website URLs
  • Transaction data (donation amounts, dates, recipient information)
  • Communications and correspondence with us

Automatically Collected Information

When you visit our Site, we may automatically collect certain information about your device, including:

  • IP addresses, browser types, referring/exit pages, operating systems, date/time stamps
  • Usage patterns and preferences
  • Device identifiers and settings

3. Tracking Technologies and Cookies

We use cookies, web beacons, tracking pixels, and other tracking technologies to help customize the Site and improve your experience. When you access the Site, your personal information may be collected through the use of these technologies.

Ad Tracking

We may use third-party service providers to display advertisements to you when you visit the Site. These service providers may use cookies, web beacons, and similar technologies to collect information about your visits to our Site and other websites to provide you with targeted advertisements based on your browsing history and interests. This allows us to provide content that is more relevant to you.

Identity Resolution Services

We may use identity resolution services that help us link data points from various sources to create a unified view of user identities across different devices and sessions. This enables us to provide a more seamless and personalized user experience, enhance our security measures, and improve our service offerings. These technologies help us ensure that we're showing the right content to the right users and protecting our platform from fraudulent activities.

You can choose to disable cookies through your individual browser options. To learn more about cookies and how to manage them, visit www.allaboutcookies.org.

4. Use of Your Information

We may use the information we collect about you for various purposes, including to:

  • Create and manage user accounts
  • Process transactions and send transaction notifications
  • Provide and maintain our services
  • Respond to inquiries and offer support
  • Request feedback and contact you about your use of our services
  • Monitor and analyze usage trends
  • Enhance site security and prevent fraud
  • Customize content and user experience
  • Comply with legal obligations
  • Send you marketing and promotional communications (with your consent)

5. Disclosure of Your Information

We do not sell or rent your personal information to third parties.

We may share information in the following situations:

  • Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
  • Compliance with Laws: We may disclose your information where required by law or to respond to legal process, enforce our policies, or protect our or others' rights, property, or safety.
  • Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work.
  • Artists and Donors: Information may be shared between artists and donors to facilitate donations and maintain transparency about the use of funds.
  • With Your Consent: We may disclose your information for any other purpose with your consent.

These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use your information for any other purpose.

6. Third-Party Payment Processors

New Music Lives is not a banking institution. All payments on our platform are processed through third-party payment processors. When you make a donation, your payment information is collected directly by these processors, and we do not store your full payment details.

These payment processors may collect additional information from you to process transactions, and their use of your personal information is governed by their respective privacy policies. We recommend reviewing the privacy policies of any payment processor you choose to use.

7. Security of Your Information

We use administrative, technical, and physical security measures to protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

We maintain appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

8. Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: You have the right to request copies of your personal information.
  • Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Erasure: You have the right to request that we erase your personal information, under certain conditions.
  • Restriction: You have the right to request that we restrict the processing of your personal information, under certain conditions.
  • Object: You have the right to object to our processing of your personal information, under certain conditions.
  • Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the information provided in the "Contact Information" section.

9. Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us immediately.

10. Compliance with Privacy Laws

We are committed to complying with applicable privacy laws and regulations, including but not limited to:

  • California Consumer Privacy Act (CCPA)
  • General Data Protection Regulation (GDPR)
  • Personal Information Protection and Electronic Documents Act (PIPEDA)

We regularly review our privacy practices to ensure compliance with evolving privacy laws and standards.

California Residents

If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). Please refer to our separate "California Privacy Rights" section below for more information.

European Residents

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information.

11. California Privacy Rights

If you are a California resident, you have the right to:

  • Request disclosure of the categories and specific pieces of personal information we have collected about you
  • Know the categories of sources from which your personal information is collected
  • Know the business or commercial purpose for collecting your personal information
  • Know the categories of third parties with whom we share your personal information
  • Request deletion of your personal information (subject to certain exceptions)
  • Not be discriminated against for exercising your privacy rights

To exercise your rights under the CCPA, please submit a verifiable consumer request to us using the contact information provided in the "Contact Information" section.

12. International Transfers

Our services are primarily operated and managed on servers located in the United States. If you access our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our services, you consent to the transfer of your information to the United States and understand that your information may not have the same level of protection as it would in your home country.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

14. Contact Information

If you have any questions about this Privacy Policy, please contact us at:

New Music Lives
Email: privacy@newmusiclives.com
Address: 123 Music Avenue, Suite 100, Wilmington, DE 19801


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