Fans, operators, sponsors, and artists—one connected stack for multi-day programs.

Revenue Growth for events

Sell sponsorships and ads on your web presence, automate festival-to-fan marketing, unify analytics and payouts—from your first on-sale through the last encore.

Visibility

Stages & discovery

Fans find every act

Insight

Festival analytics

One dashboard

Payments

Tips + commerce

Tied to shows

Increase revenue across your festival stack

Sell ads & sponsorships

Grow revenue with geo-targeted placements, sponsor zones on show and lineup pages, and marketing automation tied to how fans actually browse.

Explore promotion

360° event view

One uniform system for your festival web presence—visibility, reporting, and intelligence without stitching together a dozen tools.

See how it fits together

Artist promotions & rewards

Surface artist pages in discovery, receive tips and donations, and offer rewards that turn casual fans into a loyal community.

Talk artist programs

Product story

Built for festivals that run on live music

Visibility, insight, intelligence, and payments—without stitching together a dozen vendors.

TrueFans Connect

Festivals / Operations

The festival is the hub.

Lineups, stages, and show pages tie back to one spine—so marketing, ops, and finance see the same story from poster to payout.

Data Cloud overview
Visibility

Discovery

Every stage, one narrative.

Fans discover acts and times in the same engine as single venues—scaled to tents, fields, and nights.

How you start
Insight & intelligence

Data

Analytics that match the weekend.

Dashboards for operators; Pixel and APIs when sponsors need depth—same stack, not another silo.

Explore the data platform

Festival-to-person marketing

Automate your festivals

Turn weekend signals—tickets, tips, stages, and Pixel paths—into segments that match how fans experienced your event. Trigger SMS and email on your schedule: lineup drops, day-of reminders, “we’re back next year”—without a separate blast tool.

  • · Rules tied to festival behavior, not generic lists
  • · Stage- and day-aware messaging when you want it
  • · One spine with discovery, CRM, and analytics

How automation runs · Signal · segment · send

  1. 01 Capture — attendance, tips, stages, and digital journeys
  2. 02 Segment — groups built from what fans actually did
  3. 03 Reach — SMS and email on the schedule you set

Get started

Four steps. No theater.

Read top to bottom—no timers, no carousel. Your pace.

  1. 01

    Frame the weekend

    ~10 min

    Stages, venues, dates, and roles—so every team sees the same spine.

  2. 02

    Wire discovery & lineups

    ~15 min

    Show pages, applications, and calendar so fans and artists share one story.

  3. 03

    Turn on data & payments

    As you grow

    Pixel, APIs, and tips aligned—visibility, insight, intelligence, payments in one stack.

  4. 04

    Run and learn

    Ongoing

    Live ops, sponsor-ready reporting, and a clear path to the next edition.

The four pillars

Why festivals talk to us

Same headline as the hero—broken into what operators, sponsors, and finance actually need.

360°

Audience view

Visibility

Discovery and lineups across every stage—fans find the right act at the right time.

1

Data spine

Insight & intelligence

Analytics plus Pixel/API depth when you need sponsor-grade answers—not another silo.

$

Fan-powered

Payments

Tips and commerce flows built for live entertainment; finance stays tied to shows.

∞

Headroom

Scales with the weekend

More stages, acts, and fans → more signal in the same dashboard.

Dashboard

What your team uses every week

Applications & roster

Structured pipeline from inquiry to approved act.

Calendar & multi-stage lineups

One schedule; nights, tents, and fields together.

Live operations

Now playing, queues, and updates your team can trust.

Geo discovery

Fans nearby see your dates and stages automatically.

QR at the field

Fast paths to artist pages, tips, and partners.

You approve the bill

Nothing hits your festival story without your OK.

TrueFans Pixel

Know fans across every festival touchpoint

Site, partner pages, ticketing flows—collect and resolve identity so intelligence matches how your weekend actually runs.

Technical docs

FAQ

Common questions

Is this only for giant festivals?

No—weekend fields, city multi-venues, and boutique programs all map to the same spine.

Do we replace our ticketing?

Not required. We complement ticketing with discovery, ops, analytics, and fan payments where you want them.

How does data work for sponsors?

Start with built-in analytics; add Pixel and APIs when you need deeper, stitched intelligence.

How do we get started?

Talk to us—we’ll scope stages, teams, and revenue goals, then plug in the right pieces.

TrueFans CONNECT™

Run your festival on TrueFans

Visibility, insight, intelligence, and payments—without bolting together a dozen tools.

Festival-focused onboardingYou control the storySame stack as venues