Know Your Fan
The most advanced fan identification system in live music.
Every profile visit, every link click, every donation, every show — TrueFans CONNECT identifies who your fans are, tracks their engagement, and adds them to your built-in CRM automatically.
Built into every plan · No extra setup · Works from day one
One fan, every touchpoint
Fans interact with you everywhere — your profile, social links, show pages, donation flows, and QR codes. KYF tracks it all and merges it into a single fan identity, no matter where they came from.
Your website
Social links page
Show pages
QR codes
Donation flow
Every interaction logged
Page views, link clicks, donation amounts, show attendance — all captured automatically with no setup required.
Anonymous to identified
Visitors start anonymous. The moment they engage — donate, enter their email, or click a social link — they become a named contact.
Privacy-first
Consent-based identification. Fans opt in through natural interactions, not invasive tracking. Full GDPR and CAN-SPAM compliance.
How it works
Every fan, identified
Most platforms show you follower counts. We show you who. Profile visits, social link clicks, donations, and show page views all flow into a single fan record with full engagement history.
Sarah Martinez
[email protected] · Identified 2 min ago
3
Shows
$47
Donated
8
Links
Know who's on your own site, too
KYF runs automatically on TrueFans pages. Pixel brings the same first-party identity to websites you control: a lightweight script, stable visitor IDs, and events you can resolve into fan profiles when someone converts.
- Drop-in async tag with your publishable key and allowlisted origins
- Tie off-site browsing to presales, donations, and CRM records when fans raise their hand
- No DIY fingerprinting — we handle anonymous ID; you resolve depth when you need it
<script async src="https://…/pixel.js" data-tf-publishable-key="pk_…"> </script>
Resolved
Visitor → fan profile
When they donate, join, or sign in on TrueFans
Total fans
1,247
Identified
892
This week
+38
Revenue
$4.2k
Your fan database, alive
Not a dead spreadsheet — a live CRM that grows with every interaction. See who your fans are, what they do, how much they support you, and when they last engaged.
Apps inside your CRM
Email, SMS, automations, campaign triggers, fan segments, and custom actions — all built into your CRM. Fire campaigns from triggers like new donations, fan milestones, or show announcements — everything lives in one place.
Email campaigns
Send targeted blasts based on fan engagement and donation history
SMS outreach
Text fans who attended your last show or donated above a threshold
Scheduled automations
Set campaigns to run on triggers—new show, milestone, or time-based
Campaign triggers
Third-party apps can fire campaigns via webhooks and API triggers
Fan segments
Auto-group fans by behavior: top donors, repeat visitors, new leads
Custom actions
Build custom workflows — tag fans, move them between segments, or trigger follow-ups
A CRM that works like you do
You don't need an enterprise pipeline. You need to know who showed up and message them. KYF identifies fans across your profile, social links, and show pages — then puts them in your outreach tools.
- Fans identified from profile views, social clicks, and donations
- Full engagement timeline per fan — see exactly who cares
- SMS and email outreach to fans who already support you
- Automated campaigns for new shows, releases, and milestones
Fill seats with fans who already came
Every fan who donated at a show, browsed your lineup, or engaged through TrueFans CONNECT is captured. Build a first-party audience tied to your room — not rented from social platforms.
- Capture fans who engage at your venue through the platform
- Build an audience list you own — not just Instagram followers
- Reach fans with relevant show announcements and theme nights
- Support your artists while growing your own audience
The CRM built to turn engagement into repeat revenue.
Capture every fan signal across pages and events, then bring artists and venues back to the same people with targeted SMS, email, and automations.
Included free with every plan
Questions we hear a lot
Straight answers for musicians and venues comparing fan tools.
What is Know Your Fan (KYF)?
KYF is the fan identification engine inside TrueFans CONNECT. It tracks how fans interact with your pages — profile visits, social link clicks, show page views, donations — and turns anonymous traffic into identified contacts in your CRM. No manual data entry.
How does cross-platform identification work?
When someone visits your artist profile, clicks a social link, views a show page, or donates, KYF logs the interaction. When they provide an email — through a donation, sign-up prompt, or engagement — all their activity merges into one fan profile automatically.
What are CRM apps and campaign triggers?
CRM apps are built-in tools for email campaigns, SMS blasts, automated schedules, and fan segmentation. Campaign triggers let you fire outreach automatically when something happens — a new donation, a show announcement, or a fan milestone — including from third-party webhooks.
Is this only for big artists or venues?
No. KYF is built for independents and local rooms who want practical tools: know who your fan is, message with permission, and grow repeat attendance — without enterprise complexity or pricing.
How does this compare to other CRMs?
General CRMs are built for B2B sales funnels. KYF is purpose-built for live music — it identifies fans from show activity and donations, not form fills and ad clicks. Everything you need is built in: email, SMS, automations, and fan segmentation.
Ready to know your fan?
Join artists and venues using KYF to turn anonymous visitors into an audience they can reach directly — no ads, no algorithms, no guessing.
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